Client: Core Apartments
Deliverables: Branding, stationary
Role: Art direction, design
I was tasked with creating an identity for a new apartment complex in the up-and-coming neighborhood of Western Gateway in Des Moines, Iowa. The development is being built right on Walnut Street, which features numerous bustling taprooms and coffee shops. The living experience needed to match the youthful energy of the area, and that started with the brand itself. Core is about embracing the local-pride of Iowa and it's deep scandanavian roots.